You have heard about WordPress, haven’t you? So, what is the benefit of WordPress? What are the advantages of WordPress compared to other traditional websites? Does WordPress provide any benefit to the blogging website, or is WordPress good for blogging?
Do Big Brands/companies use WordPress? Is WordPress slow? What about WordPress Security? And the most important one – Is WordPress good for your business?
There are many questions to be answered, so today we will discuss the benefit of WordPress, how WordPress can help your brand to grow big in this digital world.
WordPress started as a blogging platform, but now it has grown with the help of its large community and now it is the most popular Content Management System. The myth of WordPress as just a blogging platform has been obsolete, you can use WordPress to build any kind of website as per your requirement.
So, without wasting any more time let get a clear idea about the benefits of WordPress.
What is Content Management System (CMS)?
Content Management System or CMS is a software application or a set of programs that helps to create and manage any kind of digital content like images, documents, videos, and any kind of audio-visual content.
In short, a CMS helps in managing the online content in a very structured way and enables the users to create, edit, delete, recover, and publish the content on the respective website.
Some popular examples of Content Management System (CMS) are WordPress, Joomla, Drupal, Magento, Squarespace, Wix, and many more.
What is WordPress?
WordPress is the most popular, simplest and open-source, free PHP platform, a powerful web content management system that let you create your website within one hour and that also without having any technical background – just google it and you will get all the know-how of all your requirements, almost one-third of the website is build using WordPress for better SEO, ease of use and scalability.
Yes, it’s open-source that is you don’t even need to spend a single penny to create a WordPress website. The formula is simple – just use a free WordPress theme, some free plugins, and a free hosting platform.
Please go through the different types of web hosting available for WordPress in 2020 for more better and clear understanding.
History of WordPress
In 2001, B2-Cafelog was launched by a French Programmer Michel Valdrighi as a blogging platform using PHP and MySQL.
After two years Mike Little and Matt Mullenweg took this development into another level of creativity and ended up co-founding the WordPress platform.
WordPress 0.7 was first released in May 2003, and since then the popularity and the demand for WordPress never came down.
What kind of website can be made using WordPress?
You can create almost any type of website using WordPress, with minimum technical knowledge. If you know the basic of WordPress – how to install and set a WordPress theme, plugins, then you are good to go to create your own WordPress Website according to your requirements.
WordPress is very flexible and it opens an endless possibility for creating your creative website. With the right combination of themes and plugins, you can build almost any kind of website.
Here are a few examples of websites that can be built using WordPress:
- Freelancer Portfolio / Personal Website / Private / Family / Resume / Forums
- Barber Shop / Salon / Beauty Parlor or Spa / Weeding Website
- Blogs or an article repository / Micro-blogging, of course
- Social Networking Sites / Online Discussion Forum / News Website
- Classified Ads
- Membership site
- Tourism Business
- Hotel Business
- Local Listing / Business Listing / Local Search Engine
- Education Sector/ NGOs / Religious / Knowledgebase / Wiki Websites
- Job Listing or Job Board/ Small Business
- Question & Answer Website/ Question and answers (Q&As)
- Health Sector / Podcasting Websites / Photography Websites
- Amazon Affiliate Store /Flipkart Affiliate Store
- Issue Tracking / Booking System / Desk Support
- Coupon / discount / Auction / Review Websites / Customer Feedback
- Music Channel / News Platform
- Financial / Investment / Insurance Sector
- ECommerce / Retail Company / Multi-Vendor / an CRM (Content Resource Management)
- Multi-lingual / Multi-currency / Multi- Geographical locational Website
It all depends on how you use WordPress to create the different types of websites for your needs, as with WordPress you can make any kind of website.
Big Brands Using WordPress
Many global and regional brands are using WordPress for building their website for their business needs, due to the availability of varieties of theme and plugins, that able them to easily manage the website according to their needs.
Top industry-leading companies like Angry Birds and Sony Music are using WordPress to power-up their websites. Let see some example:
- Angry Birds
- Sony Music
- This is Finland
- PM India
- Herald Sun
- The Village Voice
- Webapp Meister
- Mojo-Themes forums
- Solo Practice University
What are the benefits of WordPress in 2020?
So, let us have a look at a few key benefits of using WordPress and how it helps run your business or personal site other than traditional websites.
WordPress is Cost-Effective:WordPress is extremely cost-effective, as it is an open-source platform, so it is free and you can customize it according to your needs. The only thing that you have to purchase at the time of starting the website is a domain name and choose which web hosting will be the best suit for your website.
For a better understanding of the web hosting providers, please read – Web Hosting for WordPress. No matter how much traffic comes to your website, WordPress can handle it all.
WordPress does have a huge collection of free themes as well as free plugins. So, you can choose one of the free themes according to your business needs, and to enhance the functionality of your theme, you install some free plugins.
WordPress is user-friendly for the beginners:Even if you are a non-technical, don’t know anything about Content Management System (CMS), you don’t need to hire any programmer or a developer to build a professional WordPress website – you can do it by yourself.
Whether you want to create a portfolio website or a blog or even an eCommerce website – with WordPress you can build it with ease. You can create, edit or delete any page or blog post, upload images (and edit them), video files, upload documents, format any text, etc. all without the need for additional HTML coding.
WordPress is browser-based, you can use any internet-connected laptop or computer to manage your site. The best part is that you can also manage your website via your mobile to make some small changes in the post or pages.
WordPress offers quick Installation:Almost all the web hosting providers allow one-click installation of WordPress, so now you don’t have to download the WordPress installation files and then use an FTP server to upload them to your server. Simply just log-in to your hosting provider’s cPanel or the control panel, click on “Install WordPress” and within a few minutes, you will be up and running.
One of the best things about WordPress is that it has an intuitive backend, so you don’t need any technical expertise to manage or build your WordPress website. And there are a large number of free video tutorials that will help you if you face any technical issues while WordPress installation.
So, don’t worry just log-in to your hosting provider’s control panel, click on “Install WordPress” and within less than 5 minutes your WordPress Website is ready. Now, you have to just choose your preferable themes and plugin according to your needs and customize the website.
WordPress offers Multiple theme option:The website is one of the first things that people will see while searching about you in the digital world and you probably know that the first impression should a great impression. Therefore, your website should be great, impressive that showcase your business.
For this WordPress provides a huge number of great, qualitative as well as creative themes for both segments – free and premium versions. And the best part is all the themes are designed to be responsive which means they automatically adapt themselves whether someone is using on a desktop or a mobile device.
WordPress provides multiple options theme that can be chosen for your business. From a portfolio to a big Multi-national eCommerce Enterprise, WordPress has a solution for all. You can choose a theme for your specific business and then can customize it just by drag and drop, without writing any code.
WordPress provides plugins that extend functionality:WordPress provides almost all the elements that are required to build a basic WordPress website, but still, there is some special requirement for some specific task which is to be performed within the website, this is where the WordPress plugins come into the action.
The WordPress plugin repository have thousands of plugins – a small piece of code, design to perform a specific task that allow the user to add some advanced feature to their WordPress site like adding a marvelous picture/video slider, adding payment gateways, optimizing the images, adding some discount coupon system, adding AdSense or affiliate marketing and many more.
Users can also purchase and install some custom plugins from third-party developers as per the requirement of the website. At any point of time, the plugins can be installed, activate, deactivate and remove as the website evolves with his different needs – it is just like a plug and play device, install and activate it when you feel it is required, deactivate and uninstall it when it is not required. This is how WordPress is designed, many complex tasks can be solved with some clicks of your mouse.
WordPress offers responsive Web Design:In 2020, peoples tend to surf the internet more on their mobile devices compared to desktop, so your website should have an adaptability nature according to the device. As people don’t like to visit a site that is non-responsive, it can’t adapt itself according to the device, so your website has to be responsive and optimized for the mobile device.
Mobile responsiveness is also a key factor in Google rankings, so websites need to look good on any device – thanks to WordPress, as its all the themes, are fully responsive and optimized not only for the desktop but also for mobile devices.
So, when you are using a WordPress theme for building your website, you automatically get the benefit of responsive web technology without appointing any developer for making your website responsive and optimized for mobile devices.
So, WordPress is the best Content Management System (CMS) for you, if you want your website to get adjust itself according to the different devices whenever people from different parts of the world visit your website.
The surfing devices may be a desktop, a mobile phone or even a tablet – the WordPress will adjust itself according to the device to give the best user experience to your website visitors so that they don’t hesitate to re-visit your website again and again.
WordPress offers High Security:Security is the top priority for WordPress. Though no software package is completely free from every vulnerability, however, WordPress always provides decent security.
As it is an open-source platform used by a large number of peoples, hackers always looking for new ways to crack it. But, thanks to its large community, the security protocol of WordPress provides one of the toughest security in the industry.
WordPress repository provides some great security plugins, that prevent hackers from harming the website. As WordPress is aware of the fact when you are building a website it involves a lot of hard work, time and money, so it provides rock-solid security measures to ensure that your site is safe from any potential harm.
Choosing the right plugins and themes for your website, and keeping everything up-to-date will help you make your website security more solid. As you already know that the internet is full of malicious-minded and opportunistic people who are constantly seeking for any loopholes through which they can access and harm your website.
Thus, WordPress has its own dedicated security team that works continuously to improve security tools and provide you with a newer version of software updates that help fix any vulnerability on your site.
For a better understanding of WordPress Security, please read – Best WordPress Security Plugin.
WordPress Search Engine Optimization (SEO):WordPress is the most SEO-friendly platform that provides you a dozen tools that will help you to optimize each and every post and page of your website, which helps you to make your site even more attractive to search engines.
And speaking of SEO, WordPress also provides some great SEO plugins that will help your website to rank more faster in the search engines like Yoast SEO. Well, any search engines just love 3 things on a website, i.e. optimized content, easy navigation & responsiveness which can all be easily achieved through the use of WordPress.
For better SEO, use a good web hosting plan as website loading speed matters a lot, secondly, use and configure a good SEO plugin like Yoast SEO and also an XML Site-map plugin. These two plugins will let your WordPress website rank faster in the search engines.
WordPress Load Time:Load time plays a vital role in ranking your website in the search engines and keep your visitor alive. As we all know that the default WordPress package is slow compared to the traditional websites, but let me confirm one thing that if you follow some WordPress optimization process your WordPress website will load faster than the traditional website.
So, to increase the speed of the website, the very first thing which you will need is a good web hosting plan, as if your web hosting is slower then your website speed will also be slow.
Their a several web hosting plans available, please go through Web Hosting for WordPress at Blog Haveli for better understanding.
Apart from web hosting, you require a fast DNS provider and a CDN. A CDN helps load your Website will quickly in every part of the world.
Select a modern, fast and responsive WordPress theme that goes best for your need and doesn’t use too many plugins. While choosing the theme, do check its load time and the theme is optimized and for plugins don’t use too many plugins, and delete those plugins which are not in use and also use an image optimizer with a cache plugin.
WordPress offers Social Media Integration:Maybe what-ever business you are in but engagement on social media platforms for your business as well as for your website is now a must-have. Sharing your business information on social media increase more engagement of the potential customer and building a trust-factor.
Many people choose to focus on one at a time, but there’s no reason why you can’t build both a healthy social media presence as well as a compelling WordPress website – in fact, you can integrate these two with a single platform.
The one and only reason all the website owners go through all these efforts is that social media is one of the best ways to drive more traffic to your website and share your content with their friend circle.
Few plugins that can increase your website traffic as well as social media engagements by sharing, liking the post, following and tracking the shares are Shared Counts, Sassy Social Share, AddtoAny, WordPress to Buffer, Simple Social Icons, Social Icons Widget by WPZoom, pay with a tweet, Track your shares
WordPress offers multi-Level User:WordPress provides a multi-user management system that defines what a specific user can and cannot do on your WordPress website. To keep the website running and up-to-date, larger companies require the help of multiple people for creating a new post, proof-reading the post, publishing, etc. So, WordPress has offered multi-user capability to make it easier for you to assign different roles to different individuals.
WordPress comes with 6 (six) default user roles, they are – Administrator, Editor, Author, Contributor, Subscriber, and Super Admin. So that you can assign different roles to specific users according to their necessity to process your work-flow smoothly and fast without any ease.
Administrator – As from the name you can get that it gives the full access of the website.
Editor – Editors can manage and publish any posts, pages even those created by other users and can manage category and comments, upload files.
Author – The author can manage and publish their own posts only and can upload files.
Contributor – Contributors can manage their own posts only but cannot publish.
Subscriber – Subscribers can only edit their own personal profile.
Super Admin – Super Admin role is only available in WordPress Multisite Network.
And you can also create your own custom roles and permissions other than what WordPress has offered.
WordPress offers built-in Blogs:The benefit of building your website with WordPress is that this CMS allows you to easily add a blog to your website. As you know WordPress is the best platform for blogging, as it comes with a pre-blogging configuration that provides you with several options such as categories, author, tags, spam solutions, commenting, widgets, media, setting up RSS, email subscription and many more.
One of the most effective ways to build your brand awareness, while providing relevant and useful content to your target audience is through blogging. Keeping a blog on your business website and updating the blog regularly will help your website get a higher rank in search engines.
WordPress Updates:WordPress is an open-source platform and the most popular CMS; it continuously receives feedback from the users and the communities to keep their standard up to the mark by providing regular free updates on updated security patches, new features, etc. WordPress always stays updated and keeps on improving. It is not a static piece of software that will get old in a few months or years.
WordPress offer Scalability:Suppose you only need a fast loading functional website at the beginning of your business, things may change as your business grows. You may require an online payment gateway or an online eCommerce store after some point when your business grows.
Scaling-up your WordPress website is very easy, almost every web developer will confirm that WordPress allows you to create your own website’s network, fast and easy, saving time and resources.
So, is WordPress right for your website?
Well, for that you need to identify what exactly you want to do with your online presence. Consider all the features and functions you want for your website like an online catalog, contact forms, online shopping carts, connectivity with social media, etc.
Now systematically go through that list, and see if there are WordPress plugins that can do the things you want to do. Chances are pretty high that you will find all WordPress plugins and themes that are right for you.
So, do let us know what do you think?
Do you use WordPress or any other CMS?
What are the other benefits of WordPress you think of?
Which platform you would recommend for your personal or business website?